Digital transformation is affecting businesses. But it’s not a heart-stopping shakeup. It’s an eye-open- ing opportunity. Find new paths to Digital Reinvention(TM) in the 19th edition of the IBM Global C-suite Study. Based on conversations with 12,854 CxOs worldwide, it’s the largest and most comprehensive study of its kind ever done.
Explore the study to understand four imperatives critical to every business leader — the power of inno- vative incumbents, new standards for customer-centricity, the case for platform business models, and strategies for forming your own agile enterprise. Apply these new insights to reinvent and outperform.

See how leading companies — the Reinventors — apply these insights to thrive in the digital era, in four chapters:

• Dancing with disruption – Incumbents hit their stride
• Trust in the journey – The path to personalization
• Orchestrating the future – The pull of platform business models
• Innovation in motion – Agility for the enterprise

You can listen to the results Webcast and view the  Presentation Slides. You can get a download of the full C-suite study at this link: http://ibm.com/csuitestudy

If you would like more information or to get a bound copy of the study sent to you, please contact Cathy Floyd cfloyd@us.ibm.com.

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