We’re excited to share with you The American Family Today Report. Walmart partnered with Quid, a San Francisco based artificial intelligence company, to bring together this in-depth report. By analyzing customer transaction data from its 140 million weekly shoppers around the country, Walmart identified the following trends and the generational, geographic, and socioeconomic forces at work behind them. Quid, complemented this by leveraging its artificial intelligence and natural language processing technologies to analyze hundreds of thousands of unstructured data sources.

Looking to 2018, the data has surfaced four new trends that will shape life for American families in the next year and beyond. Below is an infographic highlighting the trends:

PARENTS AND PETS FIRST, KIDS CAN WAIT
Compared to previous generations, Millennials are far more likely to live with their parents or be indulgent pet parents.

ON-DEMAND EVERYTHING
New technologies are giving families more flexibility and convenience at work and at play.

COLLECTIVE WELLNESS
Personal and collective well-being has become a priority and there is an increased expectation of transparency into products.

SHORT ON TIME, BUT NOT ON FLAVOR
Foods that offer the convenience and diverse flavors that families want.

Click here to view the full report.

The Women Presidents’ Organization would like to thank Walmart for providing this week’s sponsor blog content. 

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