The Holidays Are the Most Wonderful — and Important — Time of the Year to Support Businesses That Do Good for People and the Planet
In 2018, Americans spent more than a TRILLION dollars during the holiday shopping season. That’s more than double what Americans donated to charity the whole year. It really is true that the dollars we all spend can be the world’s most powerful force for change.
And because we spend the most during the holidays, our power to make a positive impact is at its peak this time of year. Every dollar we spend is a vote cast — and we’re all about to cast a trillion votes as we look for gifts for friends and family.
So, for the third year running, leading organizations in the business-as-a-force-for-good movement — including B Lab, DoneGood, 1% for the Planet, Upworthy, and over 75 Certified B Corporations and other social enterprises — have joined forces for the Shop for Good Sunday campaign. The initiative aims to help make it easy for people to use their holiday purchasing power for good.
Shop for Good Sunday, the Sunday after Thanksgiving, is the alternative to Black Friday madness. It’s the day dedicated to shopping with brands that do good for people and the planet: companies that pay good wages, invest in communities, and fight climate change with eco-friendly practices.
And yeah, like Black Friday, you can still get good deals, as participating ethical and sustainable brands offer major Shop for Good Sunday discounts. This year, Shop for Good Sunday deals run for a whole week, from Tuesday, November 26, through Monday, December 2.
You have voice and power beyond the ballot box. By buying from, working for and doing business with B Corps, you vote for what you believe in. Every day is election day — Vote Every Day. Vote B Corp.
“Shop for Good” gift guides (powered by DoneGood, Shop for Good Sunday founding partner and B Corp) make it easy to get meaningful holiday gifts that do good for the world all in one place.
And for extra-impact: When you click on any of the links to the Shop for Good gift guides in this post, not only will you be able to check out gifts that make a positive impact in people’s lives — but 10% of your purchase will also be donated to B Lab support the work of growing the B Corp movement!
There are all kinds of guides for various folks on your list: for Special Ones (him or her), Moms and Dads, new Homeowners, Explorers, the Mindful Ones, the Little Ones, Earth Lovers, and Gifts that do Good for Under $50.
When you shop with companies that have a mission beyond just maximizing profit, we believe that you’ll just get better gifts! These items are higher quality, not mass-produced, and way more unique and interesting than most of the stuff in the big box stores.
Along with the amazing companies that are official Shop for Good Sunday partners, people are also encouraged to use Shop for Good Sunday as a time to support local businesses that pay good wages, preserve the environment, and make a positive impact in their communities.
When we support mission-driven businesses, not only can we get our loved ones more meaningful gifts, but we also make the world a brighter place along the way. And isn’t that what the holidays are really all about?
We all have more power to make the world better over the next few weeks than any other time of the year. We hope the Shop for Good Sunday initiative helps make it easy to use our collective power to vote for what truly matters.
B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
A Simple Yet Powerful Way to Make a Difference During the Holiday Season (and Save Money) was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.
