By Trust Edge Leadership Institute

CLARITY: People trust the clear and mistrust the ambiguous. Clarity unifies, motivates, increases morale, and inspires trust. Clear communication leads to trusted colleagues, happy employees, and satisfied customers.

COMPASSION: People put faith in those who care beyond themselves. Caring leads to trust. Think beyond yourself and put people before things to improve relationships.

CHARACTER: People notice those who do what is right over what is easy. Building integrity takes work but gives the biggest reward. Always ask yourself, “Is this the right thing?”

COMPETENCY: People have confidence in those who stay fresh, relevant, and capable. Stretch your mind with new ideas, fresh thoughts, and different perspectives.

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