Business for the Greatest Good: The Importance of Diversity, Equity and Inclusion in the Next Economy

Ryan Honeyman, Co-Author of The B Corp Handbook, Discusses the Next Evolution for Purpose-Driven Companies

Ryan Honeyman is a consultant, author and owner/partner at LIFT Economy, an impact consulting firm based in San Francisco. For over eight years, Honeyman has dedicated his career to advocating for the greater good. Through his writing and speaking and his work with Certified B Corporations and LIFT Economy, he strives to raise awareness for the world’s most pressing issues.

Honeyman has co-written both editions of The B Corp Handbook and helped more than 30 companies become B Corps. Honeyman and his LIFT Economy partners have supported some of the most socially and environmentally conscious businesses in maximizing their impact.

In this Grow Ensemble episode, Honeyman shares much of this experience in the purpose-driven space. We learn more about his work with LIFT Economy, the core values he believes are crucial for companies building on the “force for good” model, his thoughts on the culture and future of social business, and his journey while co-writing the second edition of The B Corp Handbook.

LIFT Economy is part of the community of businesses that have used a third-party verification of their impact. Use the free B Impact Assessment to evaluate your company’s impact on all stakeholders, including the environment, your workers, your community and your customers.

Check out our chat with Honeyman for these three key takeaways:

  • The significant roles diversity, equity and inclusion play in building a truly impactful business.
  • What he believes separates some of the most successful social businesses and leaders.
  • How and why he and his LIFT Economy partners founded the Force for Good Fund.

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.


Business for the Greatest Good: The Importance of Diversity, Equity, and Inclusion in the Next… was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.


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