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By Maril MacDonald, Founder & CEO of Gagen MacDonald and WPO board member; The Holmes Report
Large companies today are contending with an astonishing array of challenges. They must simultaneously continually reinvent themselves to fend off disruption, deliver quarterly results to satisfy shareholders, compete for top talent in a brutal battlefield, confront political instability and uncertainty, protect their brand and reputation, and nurture their organizational culture. In short, they’re driving constant transformation.
When things feel unruly or overwhelming, our impulse is to try to organize them in a way that makes them seem manageable. We create projects.
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