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By Sabrina Parsons
It’s true that starting your own business isn’t for everyone. It takes more than just
time and effort, but sacrifice, commitment, and passion. With all that I’ve seen and
learned as a CEO, I can contribute my knowledge to and build up the next
generation of female leaders. For women thinking about building their business,
here are my top three tips:
1. The revolution in technology gives you more tools and power to run your
A wealth of tools and resources exist to help us build our vision. The incredible
plethora of tools for start-ups and small businesses that exist and are affordable
and easy to use (no developer needed) is unparalleled. Tools that used to cost
hundreds of thousands of dollars a year and require heavy tech support to
implement have been replaced by SaaS apps that anyone can use, and cost
hundreds of dollars versus hundreds of thousands of dollars. I encourage all
women to jump into these tools, and really spend time understanding how their
business can be optimized and better run with the power of these new tools. You
can put together a suite of tools to run sales, customer service, accounting and
financial management and pay less than $1000 per month.
Although it is 2016, women still face bias in the business world. People will still
assume we don’t know things, or are not for financial or tech-savvy. Our business
expertise gets challenged. Our commitment gets challenged. Have a child, and
then have your commitment challenged again, both as a business owner and as a
mother. Challenge those bias’ by doing your homework, and using all the best of
breed tools to run your business. You will benefit, and your business will be better
off. You will run a better business than the average owner. You will succeed and
have a better growth rate and survival rate than the average entrepreneur.
One of the reasons I launched LivePlan, the product my business sells, is because of my passion for helping entrepreneurs and making people succeed in business. I
love what I do, and if I can help women be more successful, and change the
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