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B The Change Weekly: July 31, 2020
Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:
Certified B Corporations are exploring new practices and methods in business while they operate in varied industries and markets with unique challenges. But they gain strength from a common source: the learnings and practices within the B Corp community.
By prioritizing all stakeholders — people, planet, community — B Corps find new ways to engage and connect while creating collective change. This week, B The Change Weekly shares examples of community in action that can serve as a foundation for mutual support during times of crisis and industry change.
Learning Together in Times of Crisis
As the COVID-19 pandemic halted everyday life, B Corps turned to their community for help — and to help — by leaning into impact and preparing for the long term. B Lab has curated recent B Corp learnings and best practices into topic lists so companies can support and learn from one another in a community of action.
Local Media: Where Transparency and Community Meet
In the last 15 years, digital media and social networks have shifted the news business from quality to quantity while prioritizing clicks over facts, says Max Kabat, who owns B Corp goodDog and publishes two community newspapers in west Texas. B Corps can help reverse this trend by reallocating some marketing dollars to local media while uplifting their core values of transparency and community and engaging with customers on a deeper level.
How to Build Movements on Purpose
When looking to engage with stakeholders around social and environmental values, B Corps can learn from the work of community organizers, activists, and social workers. On B The Change, Sean David Smith shares tips so purpose-driven business leaders can build stronger connections with stakeholders through empowerment, messaging, and mobilizing.
Stay in the Know
Here’s your chance to catch up on recent articles:
- Actionable Insights on Working and Learning Together in Times of Crisis: How the Pandemic Showed the Value of B Corps as a Community of Practice
- Acquire Consumers and Build a Better World with Local Media: How B Corps Can Ensure Transparency and Encourage a More Engaged Community by Advertising with Local Media
- How COVID-19 Creates a Call to Reshape ‘Business As Usual’: Survey Respondents Say Now Is the Time to Advance a More Inclusive, Sustainable Economy
- When a Pandemic Puts Purpose to the Test: Grove Collaborative Tackles COVID-19 Changes by Prioritizing Stakeholders: B Corp Considers Long-Term Effects on Workers and Mission When Weighing How to Respond to Surging Demand
- Let’s All Be Part of the Change: How One B Corp Plans to Advance Anti-Racism Work in Its Operations and in the Sustainable Building Industry
- How Strong Relationships with Organic Farms Can Build a More Resilient Dairy Market: B Corp Stonyfield Farm Avoided Dairy Market Troubles During COVID-19 Through Sustainable Supplier Network
B The Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
Learning and Leading By Example: The B Corp Community was originally published in B The Change on Medium, where people are continuing the conversation by highlighting and responding to this story.