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For Immediate Release
Women Presidents’ Organization
LEXUS TO BE EXCLUSIVE AUTOMOTIVE CORPORATE SPONSOR:
WOMEN PRESIDENTS’ ORGANIZATION
NEW YORK, NY (January 7, 2015) — The Women Presidents’ Organization (WPO) has today announced that Lexus is the organization’s exclusive automotive corporate sponsor. The WPO partnership will include receptions for current and prospective WPO members at Lexus dealerships throughout the country. The first event will be held on January 20th at Mungenast Lexus in St. Louis (13700 Manchester Road in Manchester, MO), 5:30 – 7:30 p.m.
Women influence 85% of car buying decisions and represent 65% of the customer base that bring cars into the dealership for service. Lexus has launched an aggressive program for its dealers, called “the Lexus Difference,” aimed at enhancing the guest experience at Lexus dealerships, to attract and exceed the expectations of women, millennials, and multi-cultural guests.
According to Marsha Firestone, Ph.D., WPO founder and president, “We are privileged to welcome Lexus as our sponsor. Women entrepreneurs are developing and leading highly competitive companies that are growing at greater rates than ever. As Lexus builds its commitment to women in business, this sponsorship underscores the significant impact that women-led companies have on the economy, by generating revenue and creating jobs.”
According to Peggy Turner, Vice President, Lexus Customer Retention and Satisfaction, “Lexus is excited to be the first automotive company to partner with such an elite organization. This partnership with the WPO is a win-win relationship for our brand. Not only are we passionate about empowering people to make the world a better place, but by supporting WPO events and community involvement, Lexus will gain insights it can use to refine its dealership environment to appeal more to women while providing a superb overall guest experience.”
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.
For more information, visit www.lexus.com.
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