Wisdom Exchange Tv gathers and shares from people and organizations making conscious-contributions™ in our companies and communities. The views and opinions expressed do not necessarily reflect those of Wisdom Exchange Tv. Links to the original article are found below.

B the Change Weekly: November 1, 2019

Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:

Becoming a Certified B Corporation demonstrates a company’s commitment to all stakeholders, and it also demonstrates a commitment to the interdependent nature of the B Corp community.

In short, we’re in this together.

How that plays out in everyday business can take many forms, from marketing collaborations to inclusive hiring practices to financial investments. This week we highlight B Corps leading by example, with and for their B Corp colleagues.

Since founding Fully in 2006, David Kahl and his team have built the Certified B Corporation into an online office furniture business with 105 workers and annual revenue of more than $50 million.

Fully Acquisition Helps Fuel B Corp Future

An acquisition agreement between B Corp Fully and Knoll, an 80-year-old furniture company, will help grow the online furniture business and strengthen the B Corp movement for the future. By incorporating a donation to B Lab and a regional B Corp group to strengthen their work in using business as a force for good, the agreement demonstrates the role of collaboration and community in growing the B Economy.

On B the Change, Fully CEO David Kahl explains why he looked for a business partner “who also understands that how we do business is as important as the business itself.”

Collaborating to Reach Consumers in the Grocery Aisle

A collaboration involving three New England-based B Corps demonstrates how a marketing campaign can empower consumers and educate workers at partner organizations. The campaign by Pete and Gerry’s Organic Eggs, Cabot Creamery, and Stonyfield Organic encouraged customers to consider the power of their everyday purchases, at the grocery store and beyond.

See how the Vote Every Day grocery promotion built awareness of B Corps by sparking discussion among consumers and creating new champions of business as a force for good — and how other B Corps can do the same with their business partners.

How B Corps Can Ease Employment Barriers

Creating a more inclusive workplace means creating opportunities for all people, and B Corps are taking steps to expand their employment opportunities. B Lab UK hosted an event earlier this year focusing on how businesses and workers can expand their candidate pools to include people in marginalized groups, such as refugees.

On B the Change, find suggestions from Mohib Ullah of RefuAid on how businesses can create a plan to hire a more diverse workforce and provide opportunities that help employees learn about varied working environments.

Stay in the Know

Here’s your chance to catch up on all the good stuff we shared this week:

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.

Our B Corp Community Supports Building Community was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.

Originally posted on B the Change - Medium by B the Change.

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