Merrilee Kick President, Buzzballz/Southern Champion LLC Industry: Alcoholic beverage manufacturing WPO Chapter: Platinum VI WPO Member Since: 2017 The COVID-19 pandemic was escalating and the need for hand sanitizer was exploding. WHO and the CDC waived the necessity to pay for a permit (and taxes) to manufacture it. WPO Platinum VI member Merrilee Kick had the … Continue reading WPO Member of the Moment: Merrilee Kick
Amanda Puppo Owner & CEO, MarketReach, Inc. Industry: Marketing & Sales WPO Chapter: New Jersey V: Princeton WPO Member Since: 2013 What inspired you to start your business? I enjoyed – and was good at – cold-calling. Weird, right? I know. How has being a WPO member helped your business? WPO has provided support, help … Continue reading WPO Member of the Moment: Amanda Puppo
By Anne Stych, BizWomen The number of companies founded by women doubled from 10 percent of global startups in 2009 to 20 percent in 2019, according to new research from Crunchbase. The data report, which looked at funding trends for female founders over the last decade, also found that the number of funded companies with a … Continue reading Number of women-led startups doubles
Employers can help improve the productivity and engagement of their workforce when they support the financial wellness of their employees. Many Americans live paycheck to paycheck,1 with more than half having less than $10,000 in savings.2 When people are not financially well, they are more stressed and less productive. As a group, women often face … Continue reading Addressing employee financial challenges with financial wellness programs
By Lisa Bragg, CEO & Founder of MediaFace & WPO Toronto IV Chapter Member I hear it all the time: “people are hungry for content.” As the owner of a content company, I’ve probably said it more than once, myself. But let me clarify: people are hungry for good, sophisticated content. Calling the volume of content released on … Continue reading Quality Control: Bad Content Does You No Favours
By Ruth Umoh and Brianne Garrett, Forbes African-Americans have played a profound role in shaping the U.S. business landscape. Technological innovations like the traffic light, automatic elevator doors and even caller ID all sprung from the minds of creative black luminaries. To honor their business achievements this Black History Month, Forbes spoke to a number … Continue reading Black In Business: Celebrating The Legacy Of Black Entrepreneurship
Courtney Campbell Owner, Campbell Creative Industry: Branding + Design WPO Chapter: Broward / Palm Beach WPO Member Since: 2017 Tell us about your company. We are a branding + positioning agency that prides ourselves on passionate, real work and lasting relationships. We partner with our clients to concisely and creatively communicate their brand stories to … Continue reading WPO Member of the Moment: Courtney Campbell
By Kim Elsesser, Forbes Goldman Sachs CEO David Solomon told CNBC that the investment bank wouldn’t take companies public unless the company had at least one “diverse” board member. Although he didn’t define exactly what he meant by diverse, he said the focus was on women. “Starting on July 1 in the U.S. and Europe, we’re not going … Continue reading Goldman Sachs Won’t Take Companies Public If They Have All-Male Corporate Boards
By The NWBC Council THE NATIONAL WOMEN’S BUSINESS COUNCIL ISSUES POLICY RECOMMENDATIONS ON INVESTMENT IN WOMEN-OWNED BUSINESSES WASHINGTON, D.C., January 16, 2020 – In its new Annual Report, the National Women’s Business Council (NWBC) has issued policy recommendations on angel investment tax credits with the aim of incentivizing new investments in women-owned firms. The NWBC submitted its 2019 … Continue reading INVESTING IN WOMEN-OWNED BUSINESSES
Lisa Bragg, CEO & Founder of MediaFace & WPO Toronto IV Chapter Member I don’t need to ask you if you’ve heard of the funnel before – of course you have. Called the “marketing funnel” or “sales funnel,” it’s a model for how customers interact with a business leading up to conversion to a sale. … Continue reading Ditch the Funnel and Build Better Relationships with Consumers and Teams
By Geri Stengel, Forbes I interviewed Ilana Stern in 2014 after she had closed a $9 million Series A venture capital round for Weddington Way. The startup is a direct-to-consumer brand that creates a personal, multi-channel shopping experience for millennials during special occasions. The brand pioneered collaborative commerce with its virtual showroom — and disrupted … Continue reading Founder Comes Full Circle By Joining The VC Firm That Funded Her Startup
By Serenity Gibbons, Forbes Pregnancy isn’t exactly a contagious disease. However, you might not know that from the way society has treated working women. In defiance of this bias, Amy Nelson, founder of co-working network Riveter, recently used social media to buck the “hide the bump” trend among women who happen to be planning the birth of both a business … Continue reading How To Amplify The Voices Of Women Entrepreneurs
By Corporate Women Directors International Overall Percentage of Women Directors of 200 largest companies globally only increases slightly to 22.4% While the percentage of women board directors serving European companies remains higher than on boards of U.S. companies, the number of U.S. companies placing more women directors is pushing into Europe’s recent dominance. According to a new … Continue reading More U.S. Companies Placing More Women on Boards
By Lindsey Carnett, CEO and President of Marketing Maven & WPO Los Angeles I Chapter member Diversity is an important and essential metric to help companies appeal to their customers, build brand reputation and encourage and develop an innovative and inclusive workforce. Diversity of thought helps businesses to understand their customers, develop innovative ideas, manage … Continue reading How can a diverse workforce pay?
By Meg Fry, ROI-NJ At the recent SobelCo Executive Women’s Leadership Breakfast in Livingston, Donna Miller, founder and president of C3Workplace in Montclair, and Sally Glick, principal and chief growth strategist at SobelCo, discussed the importance of scaling one’s business, both as an entrepreneur and as an employee within a company. “I started my company with the intention of … Continue reading No ‘I’ in team: Execs share ways they’ve scaled up their business … and made sure it can go on without them