Wisdom Exchange Tv gathers and shares from people and organizations making conscious-contributions™ in our companies and communities. The views and opinions expressed do not necessarily reflect those of Wisdom Exchange Tv. Links to the original article are found below.

Sarah Kraus
Sarah Kraus, Founder and CEO of S’well, a stainless steel water bottle company based in New York City. Photo courtesy of S’well.

MINNEAPOLIS — Target Corp. is teaming up with S’well, a maker of upscale, stainless-steel water bottles that have become a hot fashion accessory.

Yahoo reports on the deal, which will represent a big expansion for S’well, a five-year-old company that’s successfully built a business selling $35 water bottles through shops such as Williams Sonoma, Nordstrom and J. Crew. The company says its brightly colored bottles keep liquids hot or cold for hours, and it’s cultivated a collector’s-item aura around them by rotating its designs frequently.

Sarah Kauss founded the company in 2010 — an idea built out of a hate of plastic water bottles and a concern for the global water crisis. The company has been profitable since 2010. In 2014, revenue was $10 million.

S’well will roll out a slightly less expensive (the $25 S’ip) version through Target stores; the retailer will carry the bottles exclusively for six months.

Originally posted on Women Presidents' Organization by Women Presidents' Organization.


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.