B the Change Weekly: November 15, 2019
Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:
You can’t manage what you don’t measure. And you can’t take meaningful measurements if you don’t know what elements will move the needle. That’s the idea behind the B Impact Assessment, which measure a business’s impact on all stakeholders across all parts of the organization.
By completing the assessment as part of the process to become a Certified B Corporation, companies get more than a score — they gain valuable insight into which parts of their operations they can improve (and how), and can benchmark their tangible improvement year over year.
This week, we share how B Corps can use the assessment to measure what matters — and take action accordingly.
2 Online Tools to Build a Better World
A new online tool designed to help businesses reshape their practices and lead by example as they pursue the Sustainable Development Goals pulls from B Lab’s B Impact Assessment and the Ten Principles of the UN Global Compact. So how does the SDG Action Manager (set to launch in January 2020) differ or overlap with the B Impact Assessment?
What’s the Value of Certification?
The growing number of third-party certification options for businesses reflects growing interest in verified impact. But their proliferation also muddies the market waters, creates confusion among consumers, and has businesses wondering if it’s worth all the effort.
A Stamp of Approval — and Transparency
As more people look to vote with their dollars and do business with companies that align with their values, they also seek reliable sources to evaluate and verify their options. The B Impact Assessment serves as one informative, free measurement tool that’s available for any business to use.
Stay in the Know
Here’s your chance to catch up on all the good stuff we shared this week:
- FAQ: How the B Impact Assessment and SDG Action Manager Can Help Businesses Plan and Measure Progress: 2 Online Tools Provide a Framework for Businesses Looking to Lead Through Practices That Build a Better World
- B Inspired: Shaping the Future Through Corporate Structure and Individual Action: Former Google CFO Sees Opportunities for Businesses to Lead by Keeping All Stakeholders in Mind
- Big Corporations Taking Small Steps: Worth Applauding? Founder of B Corp Connective Impact Sees Value in Companies Moving Toward Purpose-Driven Operations
- Life Mastery: Unfolding Spiritual Strategy and the Hero’s Journey: SoulTour CEO Breaks Down Her Holistic, Spiritual Approach for Purpose-Driven Clients
- Holistic Resistance Creates Connections for Inclusive Change: Porsha Beed and Aaron Johnson Build Community Relationships to Dismantle Oppression
B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
Use These Tools to Measure and Share Your Company’s Impact was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.
