Nonprofit Uses Visual Arts to Combat the Global Refugee Crisis

Francisco and Alejandra Alcala, a powerful father-daughter duo, founded the United States-based nonprofit Home Storytellers in 2018. Their mission is to inspire people, philanthropic organizations, businesses, and governments to act in support of proven solutions that enable refugees’ self-reliance through visual storytelling.

Francisco and Alejandra Alcala, founders of Home Storytellers.

Home Storytellers delivers impact with an attractive ROI through communication campaigns powered by artful, character-driven short documentary films the Alcalas produce with a team of seasoned filmmakers and photojournalists.

Based in Mexico, Francisco brings a unique combination of more than 30 years’ experience as a senior business executive in four continents for the Kellogg Company and a transformation into a photojournalist and documentary filmmaker.

Alejandra is a visual designer based in Barcelona. Even though her background is in graphic design and she recently completed her post-grad in motion graphics and 3D design, her career has led her to explore other disciplines such as animation, post-production, and art direction.

Together, they have found that they can leverage their skills and passion to make a difference in the lives of many refugees through the art of storytelling.

They have since completed their first project, a short documentary called Hot Dogs on a Tricycle, which profiles a young man and his mother who were forced to flee El Salvador and successfully sought asylum status in Mexico. This film, produced in partnership with Asylum Access, helped that organization create social change by bringing light to the refugee crisis.

They have recently released the trailer for their second project, Sawdust, profiling a Congolese refugee and his story of resettlement with his family in a refugee camp in Malawi that has 42,000 residents.

In this episode of the Grow Ensemble Podcast, Francisco and Alejandra discuss how they came up with the idea of using film production to showcase sustainable solutions for the refugee crisis, the lessons learned from their first film and partnership, and the goals they hope to achieve with their next film currently in development.

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Want more episodes focused on solutions to combat the Refugee Crisis? Listen to:

Bonus material: Get the full show notes and extras for this episode.

Alejandra and Francisco Alcala with Isaac, left, communication coordinator for There is Hope Malawi, on location of the upcoming documentary “Sawdust.“

Listen in for these key takeaways from our chat with the Alcalas:

  • How Home Storytellers was conceived.
  • Background on their journeys.
  • What it’s like to form a family-run organization.
  • Insights and lessons from their first few projects.
  • How they hope to move forward as an organization.

Bonus material: Get the full show notes and extras for this episode.

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab


Visual Storytelling As a Force for Good was originally published in B The Change on Medium, where people are continuing the conversation by highlighting and responding to this story.


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