Emily Lonigro Strives to Create Positive Change with Her Digital Agency, LimeRed

Emily Lonigro is the president and founder of LimeRed, a digital agency and Certified B Corporation based in Chicago. At LimeRed, the M.O. is to better the world by effectively helping other meaningful brands and businesses do the same.

Lonigro and her team have been advocating for social good through expertly crafted digital strategies since 2004, and the past 15 years have proved to be an interesting (and hugely inspiring) journey.

In this episode of the Grow Ensemble Podcast, Lonigro dives deep into this journey — sharing how she was able to build a thriving business that succeeds in its authentic mission to do good, while armed with only a computer, one client, and no formal business training.

LimeRed is part of the community of businesses that have used a third-party verification of their impact. Use the free B Impact Assessment to evaluate your company’s impact on all stakeholders, including the environment, your workers, your community and your customers.

LimeRed earned B Corp certification in 2014 and landed on B Lab’s Best For The World list in 2017 and 2018.

A few favorite takeaways from our conversation:

  • Lonigro’s relationship with risk and the part it played in LimeRed’s success.
  • How she navigates the mental and emotional stress of being committed to positive change.
  • What it means to design for impact and the key practices LimeRed employs to help its clients.
  • Her thoughts on the “comparison trap” and the effects it has when building a business.

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.

B Corp Bridges the Gap Between Design and Impact was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.

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